When Words are Not Enough
Words. I love them. I love writing.
However, there’s much more to a story than words.
Recently, I’ve had three interesting conversations about photographs. I’ll keep these stories brief, in the interests of my wordcount and your time!
- A former client shared an image they’d like me to use for a forthcoming press article. Despite describing themselves as ‘dynamic’, the photo was everything but. We’re talking men in almost identical grey suits, within the drabbest office I’ve seen in a while. Thankfully, they took my (subtle) comments on board and agreed to call in a professional and have some alternatives taken, including a better age/gender mix and a smarter backdrop.
- While preparing to make a major announcement, a former client asked me to use an AI-edited version of his headshot. We’re not talking about a tiny edit; we’re talking transformation, knocking 15 years off his face. The result was a digitally manipulated image that no longer looked like him. Thankfully, I had the confidence to say no, I won’t be issuing that. It’s not you! (Whatever happened to authenticity?)
- Again, someone who wanted to work with me seemed shocked when I said that photography would be an extra cost on top of my fee. “We’ll just take one of our colleagues to take some photos on a mobile”. Again, while phone pics can work on occasion, well-crafted copy sat alongside poor images won’t cut it.
To me, investing in high-quality and authentic photography isn’t a choice; it’s essential.
Why? Here are three good reasons, but there are many more.
Instant impact
As much as I spend hours perfecting my words, people process images faster than words. A compelling photo grabs attention and makes your message more memorable.
Connection
Go through your holiday photos and pick the best – I bet they’re the ones that evoke emotions. Whether your story aims to spark excitement, intrigue or empathy, pictures can reinforce your brand message, personality and values.
Media appeal
While pics taken on your phone might cut it for your socials, I’d argue that you need to call in the professionals if you’re seeking press coverage, whether in print or online. Car selfies, holiday headshots (I’ve seen them all), or poorly lit phone pics won’t cut it. Surely we can do better?
Indeed, photography can make the difference between your story being tucked away in a corner or becoming a page lead. If the photos are striking, engaging and of a decent resolution, you maximise your chances of coverage across a range of press and media, print and online.
Of course, we’re not just talking about still images. With the rise and rise of digital journalism, reporters love a video to drop into their online copy, and both TV and radio can use clips of your videos to bring their stories to life. Investing in professional videography also provides engaging content for your web and socials and for sharing with your stakeholders and other audiences. Take this video, sharing the rewards of fostering, captured for my client Carolina House Trust by Dylan Drummond at Son of the Sea.
Having shared clients’ stories for almost 20 years, I’ll match you with the right photographer/videographer, one I’m confident you’ll connect with and get the best from. Similarly, if your line of work is sensitive or you work with vulnerable audiences, I’ll ensure the person capturing your content can do so with compassion and patience.
I can assure you; it’ll be worth it.
For an informal chat, drop me an email – claire@graingerpr.co.uk or call 07912 324 264.