Empowering Communities

The Challenge

Everyone deserves the chance to explore their potential, but it’s not always that simple. Life gets in the way, barriers feel insurmountable.

Dundee charity Front Lounge exists to support the unknown, forgotten and often ignored voices on the margins of our communities.

This remarkable organisation transforms lives with every project, empowering young people and adults seeking focus and direction, supporting school refusers, and fostering a sense of belonging and connection.

But, to maximise its reach and secure funding, the charity needs a robust profile, aided by a well-executed, sensitive and proactive press and media strategy.

The Solution

As Front Lounge’s trusted PR partner since 2010, our PR campaign has generated a significant impact across Scotland.

From celebrating the achievements of its Kindred Clothing graduates to editing a book about young parents, we work together to create a steady stream of shareable, impactful coverage from local and national press to TV and radio.

As a tutor on the Kindred Clothing qualification, I also teach learners about communication, storytelling and bringing a business to life.

The Impact

By shining a light on the impact this charity makes, we celebrate its worth and reason to exist, attracting funders and new collaborations.

From micro businesses to V&A Dundee, our compelling coverage has enticed others to get involved and join Front Lounge on its journey.

But it’s also about casting the net wider – Front Lounge seeks to do more and encourage others to explore their potential and live their lives. By showcasing their achievements through press and media, we widen the charity’s reach and spark greater change in our communities.