Flushed with Success

The Challenge

The profile of menopause has never been higher.

The UK is leading this life-changing movement while countless countries look on and follow our example.

But, before we imply the job is done, stigma and shame remain for many women, especially at work.

So, in 2024, Perth charity Menopause Café launched a Menopause Awareness Ribbon, encouraging employers to get on board and demonstrate their commitment to supporting their staff.

The Solution

Tasked with banging the drum across the country, I secured securing local and national news and feature coverage for the charity, including thought-leadership pieces in both The Scotsman and The Guardian, a Radio Scotland discussion and STV news piece.

Collaborating with businesses that were backing the campaign, I also crafted and distributed region-specific press releases, highlighting both the charity and the participating companies.

The Impact

Together, we succeeded in making serious noise around this important campaign, starting open discussions and everyday conversations in workplaces and homes across the country.