Weaving Business Success

The Challenge

Scott & Fyfe is a Scottish business success story, rooted in Tayport, Fife.

However, despite its international success creating technical textiles solutions for an array of global sectors, and a proud employee-owned business, the company’s profile was surprisingly modest.

In 2024, 14 months into her role as Managing Director following 20 years with the company, Michelle Quadrelli recognised that the company had a raft of achievements worth celebrating.

Whether in the press or through national awards, it was time for Scott & Fyfe to shine!

The Solution

Initially contracted to celebrate the company’s 160th anniversary, bolstered by record-breaking financials, I generated impressive local and national coverage for Scott & Fyfe, enhanced by stunning imagery by renowned photographer Donald Milne.

As if that wasn’t enough, I worked with the team to make some noise (literally) about preserving the sound of the factory and supported them with award entries, crisis communications and media training.

Watch this space while we continue to develop our communications strategy …

The Impact

Generating high-quality, shareable press coverage gives Scott & Fyfe a steady stream of fresh and valuable content to share with their customers, stakeholders and team.

Supporting their in-house marketing specialist, our success in achieving third-party endorsement drives inquiries, providing an accurate picture of how the company is performing and celebrating success.