Transforming Lives Through Play

The Challenge

Every child has the right to play, and every family has the right to belong.

From the moment I stepped into The Yard in Edinburgh in 2019, I knew I wanted to work with them.

This isn’t just a place for children to play freely, safely, and to be themselves. It’s an inclusive and welcoming community built on wider family support, an absolute lifeline.

With additional services in Dundee and Kirkcaldy (and Glasgow on the horizon), The Yard creates joy across Scotland.

But too many families continue to struggle, so The Yard is determined to do more.

To highlight the award-winning charity’s value and impact, The Yard relies on a steady stream of local and national press and media coverage to tell its story and those of the families at the heart of the service.

The Solution

Our PR campaign has propelled the charity into the national spotlight, where it rightly belongs.

From encouraging new families to come along to communicating a national fundraising campaign demanding the Scottish Government sit up and take notice (and they did!), we tell the stories of those at the heart of the charity, the families.

Whether targeting politicians or mums and dads, we do so with confidence, sensitivity and empathy, creating impactful news and feature coverage across local and national press and media, TV, radio and specialist publications.

The Impact

As well as attracting new families to The Yard by sharing moving and relatable stories of lived experience, our results support The Yard’s ongoing fundraising drive and its need to reach new partners.

Better still, our celebratory content reinforces that sense of diversity, belonging and empowerment.

The families are proud to share their stories, use their voice and, in the process, help others.