Services

Crisis Communications

While I love to champion the positives, I’m also realistic.

I understand that things can go wrong in business and sometimes catastrophically, without professional support.

While we can’t predict or prevent every crisis, we can prepare for them and respond strategically.

With extensive crisis management expertise – including handling global media interest around Prince William’s time at the University of St Andrews – let’s take a step back and get ahead of potential challenges before they arise.

I’ll work with you to develop a bespoke Crisis Communications Plan, outlining the exact steps to follow if a crisis arises:

• How will you communicate the situation to customers, staff, and key stakeholders? In what order, and through which channels?
• How will your front-line team respond if a journalist or photographer arrives unannounced, mid-crisis?
• What will you say when the local press calls about an emerging scandal within your business or on social media? While it may be tempting to say, “no comment,” that’s rarely the best approach.
• What happens when one local journalist turns into a national media frenzy? Do you shut the doors and hope it blows over?

With so many potential scenarios, preparation is key. Let’s build your confidence by planning for the worst, so you can respond with clarity and control.

As your specialist PR resource, I’ll help you take ownership of your story, even in difficult times. From carefully crafting your initial response to managing press inquiries and interviews, I’ll support you in navigating the crisis, protecting your reputation, and maintaining trust and credibility.